Why redesign emails

A new email design increased clickthrough rate by 8.9%
Source: NextAfter #1678

New Markets

54% of CEOs have entered a new sector, or considered it, in the past three years

High level of talent management

19% of surveyed organizations have a relatively clear, data-based talent strategy, as well as a leadership strategy and associated development opporutnities that are well-aligned to the organization's strategic objectives.



Bersin Research, "High-Impact Talent Management: The New Talent Management Maturity Model."

Talent management maturity


"70% of organizations have low talent management maturity...and are missing out on the potential financial, business, and talent benefits of higher maturity"

Retention on Mobile

61% of users are unlikely to return to a mobile site they have trouble accessing

Emails Usage

91% of all US consumers still use e-mail daily
ExactTarget, 2012 Channel Preference Survey

Emails convert 3x better than social media

Email marketing works 40 times better at getting customers than Facebook and Twitter, and compared to social media, it offers 17 percent higher conversion. The secret to success is making every email count. Email not only converts better than the most popular social media, but people spend up to 17 percent more when they do buy.